Top 10 Cutting-Edge Editorial Calendar Tools for 2025 | Choose the Best Content Calendar Software for Omnichannel Marketing

The calendar is the lifeline of successful content marketing. An best editorial calendar helps you organize your content marketing campaigns across teams, channels, and different content types to ensure your great content stays on track. With the right content calendar tool in your software stack, you can easily plan, create content, and publish social media content that converts across channels. But with so many content calendar software tools in 2025 to choose from, how do you pick the best content calendar for your needs?

This post reviews 10 top-rated editorial calendar tools to help you create a content calendar, manage social media planning, and visualize your entire content workflow.

What Is An Editorial Calendar and Why Use One?

An editorial calendar or content calendar is a calendar view specialized for planning your content marketing. This calendar template allows you to map out the social media posts, blog posts, visual assets, emails, and other types of content you will create and publish across all of your online content channels over time.

Using content calendar software streamlines your entire content creation process, makes it easy to track content by status, and gives you an editorial calendar template to view your content calendar and plan ahead.

Here are five key reasons every content marketer needs an editorial content calendar:

1. Strategize content more effectively across teams, platforms, and segments

2. Organize workflows from ideation to distribution for different content types 

3. Ensure content is distributed to align with buyer journeys

4. Identify gaps in content coverage or timeline conflicts/bottlenecks

5. Analyze performance to optimize your future content strategies and social media scheduling 

With a tool specifically for content calendars versus just using free calendar software like Google Calendar, you gain functionality to manage resources, automate publishing, customize templates, integrate analytics, and more.

What Features Should You Look For In Content Calendar Software?

When evaluating content calendar tools and content calendar software, here are the key features to look for:

Content Ideation and Assignment

• Brainstorming tools

• Request feedback cycles

• Assign owners

Content Workflow Management

• Create and manage workflows by content types

• Custom statuses by stage

• Calendar features to visualize workflows

Scheduling and Publishing

• Multi-channel publishing

• Auto-queue previews

• Collaborative scheduling

Templates and Views

• Calendar templates by channel, segment, etc

• Gallery views to visualize content 

Notifications and Alerts

• Review reminders

• Approval requests 

• Error notifications

Analytics Integration

• Individual content reporting

• Roll-up performance analytics

• Data integrations with other tools

Automation

• Rules-based publishing 

• Recycle evergreen content

• Bulk calendar actions

Collaboration

• Commenting tools

• Activity streams

• Permission controls

With core functionality for managing content workflows along with powerful calendar planning features, the tools below provide top-tier options for editorial calendar software solutions.

Our Top 10 Picks for Best Editorial Calendar Tools for 2025

1. CoSchedule

CoSchedule is an all-in-one social media management tool with dedicated content management designed specifically to be the best content calendar software for content marketers.

With its calendar view and editing tools consolidated into a single intuitive interface, you can easily plan and publish content to WordPress as well as social media platforms. Smart media scheduling, multi-channel publishing, powerful analytics, andRules for automatic recycling evergreen calendar content make it our choice for the #1 best content calendar tool. 

2. Monday.com

Flexible project management software like Monday.com provides powerful calendar and content workflow features to create an effective editorial content calendar.

You can fully customize statuses, assign owners, set durations and reviewers, and view content workflows on a calendar alongside other types of projects. Robust automation for processes like social media publishing, built-in analytics, and integration with hundreds of tools via Zapier makes Monday.com a top editorial calendar software solution for many content teams.

3. Asana

Asana is one of the top project management tools like Trello for creating an editorial content calendar that provides the ability to not only schedule content but also plan it with milestones and statuses. 

By connecting the publish dates for content to your creative and production timelines, Asana brings true calendar functionality to content workflow management. Teams can plan, create and publish social media content seamlessly.

4. SocialPilot

SocialPilot provides both calendar and content creation tools to manage your social media content calendar all from one platform. Bulk uploading, one-click scheduling, auto queueing for approvals, and 30+ channel integrations simplifies planning and engagement.

Smart social media scheduling based on audience analytics helps optimize timing for each platform. Teams save hours per week with SocialPilot providing a dedicated social media calendar tool. 

5. Content Snare

Purpose-built as a content calendar software tool for marketers, Content Snare is easy for organizing your content from one central calendar. Collaborative features like commenting streamline team creation processes for publishing content across channels while WYSIWYG editing tools support producing content quickly.

With calendar drag and drop flexibility for rescheduling as well as customizable views by content type, platform, author and more, it’s a great option for fast-moving creative teams. Integrations with WordPress and leading social media platforms also available.

6. Kapost

Integrating with CMS tools, Kapost centralizes calendar and content planning as well as creation workflows for complex content strategies involving teams, regional localization, and omnichannel distribution.

Advanced workflow automation, conditional publishing, and phased rollout features makes this platform ideal for global enterprise brands producing a high volume of content. Kapost also provides deep analytics on content performance. 

7. Planoly

The AI features in Planoly’s social media tool makes visualizing your content calendar for Instagram and other platforms simple for solopreneurs yet still powerful enough for agencies managing many accounts. Hashtag and caption recommendations based on historical performance, smart scheduling around engagement peaks, and one-click analytics per post helps optimize social media marketing.

Planoly also offers intuitive collaboration features for giving feedback on content drafts directly on the intuitive calendar view. Great for retail brands producing highly visual social content. 

8. MeetEdgar

MeetEdgar focuses on automation for repurposing social media content across channels over time through smart features that learn what content resonates best with your different social media audiences. This enables you to effectively recycle evergreen content from one master calendar across Facebook, Twitter, LinkedIn and more to boost engagement. 

With in-depth analytics on all recycled content, MeetEdgar provides key insights to optimize your editorial calendar templates for maximum traffic, shares, and conversions.

9. HubSpot

Known for its free tools, HubSpot also offers helpful editorial calendar templates and calendar features for planning your content built right into its simple but powerful free CRM. This allows you to connect your social media automation plans directly with your contacts database for highly targeted multi-channel campaigns. 

While more robust systems like CoSchedule integrate deeper analytics, HubSpot calendars seamlessly align paid advertising, email sends, multi-language assets, and landing pages. The free version also provides enough functionality for straightforward editorial calendar needs. 

10. Google Calendar

Don't overlook using free calendar software you already have access to -- Google Calendar provides templates for quickly building an editorial calendar to note that the content marketing institute recommends GCal as a top free option. The benefit over specialized tools is nearly everyone knows how to use Google Calendar for fast adoption.

Easy to create content calendars from scratch or import templates. Integrates with G Suite apps for easily adding calendar appointments as needed for brainstorming sessions, content reviews, etc. While lacking complex features bigger teams need, works perfectly well for solopreneurs and early stage startups just needing to plan and create content.

Key Takeaways - What Should You Remember About Content Calendars?

• Use editorial and content calendar tools to plan your content, promote collaboration, save time, and analyze performance

• Look for calendar software that connects channels, surfaces analytics, allows bulk actions, provides templates, and more  

• Leading tools like CoSchedule, Monday.com, and Asana help organize your entire content marketing through calendar planning 

• Simple free calendars work too -- don't overcomplicate things if you just need to create a content calendar! 

The Bottom Line - Which Is the Best Editorial Calendar Software for You?

The right content calendar tool helps you juggle multiple platforms and various content types while enabling your team to efficiently plan, produce, and publish content. When determining the best editorial calendar or social media content calendar for your needs, assess key functionality against your content marketing objectives, team structure, and budget.

Tools like CoSchedule and Monday.com offer complete solutions but simpler calendar software or using Trello for free may work too. Test a few editorial calendar templates to see what makes visualizing your content workflow easy to find the best social media calendar or content calendar software for your omnichannel content marketing efforts!